Fashion Industry Strategy for 2023.

It's time to switch to higher-priced, lower-volume items!
That's precisely the strategy of the fashion industry for 2023.

The rising cost of living is occupying all of consumers' attention, making it necessary to offer them quality for the money they invest.
Durable, high-quality materials and adaptable garment designs (to the tastes of the broader population) that will "survive" several seasons will overcome all economic and environmental challenges of the times.

The popularity of brands that offer top quality and support a sustainable future has increased compared to last year. Even the end consumer is more likely to buy from them. The perception that "it's worth every penny" has increased by 5% annually, while mainstream brands have seen a 1% decline in sales, indicating a sense of overall dissatisfaction.. 

Switch to using natural knitwear fibers because it aligns with the movement for a more sustainable future. Most of the most commercial and commonly used knits contain organic cotton or natural-origin materials (such as viscose) as they provide comfort and warmth and require less washing. And what's important from an economic standpoint, they retain their market value in pre-sale.

Warm, comfortable thermoregulatory materials, hybrid blends of blankets/clothing, and thermal knits are a key trend for both daily wear and sleepwear, experiencing significant growth in online sales compared to the previous year. Many companies promote products and base their campaigns on appealing and relevant slogans like "Don't heat your home, heat yourself!"

When it comes to colors, the focus is on balancing seasonal and basic neutral shades. There is an increase in red (#509 Red Marlboro, #2398 Lychee) and green shades (#2295 Guacamole, #766 Green Jet Set). But keep in mind, outside of the holiday season, red has had a poor performance while green is more trans-seasonal. Further growth is seen in blue (#327 Imperial Blue, #258 Algiers Blue, #1103 Turkish Sea) and brown tones (#2889 Brandy Brown, #2384 Meerkat, #802 Mink). Blue is increasingly dominant in men's, women's, and children's programs.